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CI

Taihan introduces its CI
which contains the core values
and philosophy of Taihan Cable & Solution

WORD MARK

The word mark is a representative symbol that visually embodies the company image of Taihan Cable & Solution.

  • CI Concept

    The word “Taihan” from Taihan Cable & Solution was designed in lowercase letters to represent the image of the company that pursues change and innovation. In addition, the harmonious arrangement of straight lines and curves, acute angles and right angles emphasizes the professionalism and flexibility as a global company, and also implies the vision of a future-oriented Taihan Cable & Solution.

  • New Starting Point, Dangjin Plant

    It embodies the image of the VCV tower of the Dangjin factory, which is the base of Taihan Cable & Solution's growth and competitive edge and expresses Taihan Cable & Solution’s infinite potential and possibility, as well as the power and technology to advance into the future.

  • Inheritance of Pride and Tradition

    To express the pride and continue tradition of Taihan Cable & Solution, which has been running for more than half a century as Korea's first electric wire manufacturer,
    Taihan inherited the blue and red colors of the existing logo. Blue symbolizes professionalism and trust, and red symbolizes strength and passion.

LOGO TYPE

Since the logo type is a key element that conveys the company image of Taihan Cable & Solution along with the word mark, the logo type was created considering the harmony with the word mark.

SIGNATURE

The signature is a combination of the word mark and the logo type in an appropriate proportion,
and can be used by selecting a proper combination depending on the application environment and medium.

Korean
English

COLOR SYSTEM

Exclusive colors are an important factor in forming the company image and should be used consistently. In principle, spot colors are used;
however, 4 primary colors (CMYK) and special printing are also available depending on the expression medium.

Taihan Blue
Pantone 2146 C
C 100 M 80 Y 0 K 5
R 9 G 51 B 137
Taihan Red
Pantone 485 C
C 0 M 100 Y 100 K 0
R 228 G 0 B 17
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